Join our team

Director of Marketing

Certificial is transforming how businesses and their Suppliers share insurance coverage information by moving from point-in-time documents to real-time data.  We’re a fast-growing InsurTech and in search a Director of Marketing to add to our team. 

 

Position Overview:

 

The Director of Marketing will build and manage the Marketing team.  We are looking for a data-driven inbound marketer to own the marketing funnel. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, alongside sales leadership.

 

 

Key Responsibilities:

 

  • Overall messaging to all stakeholders, including Requestors (Companies), Insureds (Suppliers), and Insurance Agencies and Brokers.

  • Build and manage a rich content / editorial calendar that attracts all stakeholders to the platform, including reports, webinars, infographics, etc.

  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)

  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.

  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

  • Build and manage Marketing team to include Marketing Analysts, Social Media Manager, and Community / User Group Manager.

 

 

Requirements:

 

  • BA/BS degree or equivalent work experience.

  • Past experience in marketing.  Start-up experience preferred.

  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.

  • Proficiency in marketing automation in order to generate traffic, convert visitors into leads, and then nurture them into converted customers.

  • Ability to work with high performing, fast-paced team.

  • Insurance industry experience a plus.

 

You can apply by sending your resume to careers@certificial.com

Title: Director of Marketing

Location: Remote

Job Types: Full-Time, Contract

Work Authorization: United States (required)

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