Certificial Ranked a Leader in COI Tracking Software By CB Insights: Here’s Why

CB Insights has published its Execution, Strength, and Positioning (ESP) ranking for the Certificate of Insurance Tracking Software market, naming Certificial a Leader with an overall score of 9.4 out of 10.

What CB Insights said about Certificial:

CB Insights publishes individual scorecards for each ranked company. Certificial's scorecard reflects performance across both evaluation dimensions.

Overall Score: 9.4 / 10 | Execution Strength: 9.3 / 10 | Market Strength: 9.6 / 10

What is the CB Insights Market Strength score?

CB Insights says: “Market Strength Score is calculated using inputs like product information, commercial traction, and brand strength. We’ve surfaced key calculation inputs in the Market Strength section.” In this category, Certificial ranked higher than any other COI Tracking tool evaluated by CB Insights, scoring 9.6/10.

How is the overall score calculated?

Per CB Insights, “Through distinct stages of analysis, companies are selected for final inclusion in the ESP matrix based on their Market and Execution Strength Scores (in addition to overall company quality). Each company is evaluated against the same criteria in order to arrive at an objective, visual representation of the market.”

Why did CB Insights rank Certificial as a leader?

• Patented platform for real-time insurance verification, ensuring continuous compliance and risk elimination.
• Smart COI network fosters transparency and inclusivity, catering to diverse business needs.
• Integrates certificate issuance with compliance management, streamlining processes to reduce costs.

What product features did CB Insights highlight for Certificial?

• Integrates certificate issuance with compliance management on a single platform for seamless insurance verification.
• Offers real-time updates on insurance data, reducing risk and improving compliance through continuous monitoring.
• Provides free self-service COI creation for insureds, enhancing efficiency and cost savings in policy management.

Source: CB Insights (ESP) — Market ranking updated 12/21/25

For companies evaluating COI software, a CB Insights ESP designation provides an independent, data-driven benchmark.

A Leader designation means a platform has demonstrated both the product breadth and the market presence to address a wide range of customer needs. For buyers trying to separate established Certificate of Insurance tracking platforms from early-stage or single-use tools, that distinction has practical value.

What does CB Insights ESP Ranking mean?

The ESP framework evaluates companies against a consistent set of criteria and places them into one of four quadrants:

Leaders are the most established providers, with the breadth to address a range of customer needs across both product capability and market presence.

Highfliers are the most innovative, with resources to address evolving needs.

Outperformers are the most specialized, with expertise in specific use cases.

Challengers are the most promising, with agility to address emerging needs.

In the COI Tracking Software category, CB Insights ranked six companies:

Leaders: Certificial, Jones

TrustLayer: Outperformer

Challengers: Evident, Billy, and Certificate Hero

Want more information on choosing the best COI Tracking tool? We've published a detailed comparison guide: We Compared 7 Best COI Tracking Software - In-depth Feedback and Review

Why CB Insights ranked Certificial as a Leader in Certificate of Insurance tracking software:

The CB Insights Leader designation evaluates companies on both the breadth of their product capability and the reach of their market presence. For Certificial, those two dimensions are connected by Smart COIs - a technology that, in the CB Insights words, ensures “real-time insurance verification, ensuring continuous compliance and risk elimination.”

Traditional certificates of insurance are snapshots, accurate only on the day they're created. Once issued, PDF COIs never change, even when the underlying policy gets cancelled, coverage limits get reduced, or specific vehicles get removed from schedule.

All other COI tracking platforms have one critical limitation: they can only tell you what the document says. Whether they use manual review, OCR, or AI auditing, they cannot tell you whether the document still reflects reality.

Certificial's Smart COI Network® connects directly to source systems: agency management platforms, carrier systems, and broker workflows. When a policy changes, all stakeholders with access see the updated information automatically. The certificate always reflects current coverage. Here's what it means in practice:‍

Scenario 1:
A General Liability policy gets cancelled:
Smart COI updates to "Canceled" within seconds. 

Scenario 2:
A General Liability coverage limits change between renewals:
Smart COI reflects the change within seconds. If the new limits are below your requirements, Certificial flags the updated Smart COI as no longer compliant.

Scenario 3:
Specific vehicle gets removed from the Auto schedule:
Smart COI reflects that instantly: dispatch knows the vehicle can't enter the site.

This architecture explains both dimensions of Certificial's Leader ranking. The product breadth comes from serving all three stakeholders in a single platform. The market reach comes from deployments across freight, property management, insurance carriers, and enterprise compliance teams. It is also the reason Certificial is the only COI platform to be formally partnered with ACORD - the global standards-setting body for the insurance industry - to advance Smart COIs as the future of certificate verification.

More information on Smart COIs and how they help certificate holder companies transfer third-party risk.

What companies and teams use Certificial?

Most COI platforms serve one side of the compliance relationship: the certificate holder (AKA the “Requestor”). Certificial serves all three parties in the COI chain: 

- Insurance Agents and Brokers
- The insured (Vendors, Supplies, and Subcontractors)
- Certificate Holders (Requestors)

Agents and Brokers can issue Smart COIs directly from their existing agency management system - no manual re-keying, no separate portal, no errors and omissions (E&O) exposure from data entry error. The certificate is generated from the live policy record.

Requestors - procurement and TPRM teams, risk managers, compliance officers - receive Smart COIs instead of a PDF attachment someone emailed over. If the policy lapses or changes, the Requestor's compliance record updates automatically.

The multi-stakeholder network is one of the reasons Certificial's Market Strength score reflects breadth across industries and buyer types.

What a CB Insights Leader designation signals to buyers

COI tracking market is consolidating

The CB Insights ESP data shows a COI tracking market that is beginning to consolidate. Of the six ranked companies, four are Challengers — early-stage or narrow in scope. The two Leader designations (Certificial being one of them) reflect platforms that have demonstrated enough scale and breadth to be evaluated on both dimensions simultaneously.

‍A "COI tracking" label is used for platforms built on different underlying premises

Some platforms track expiration dates. Others provide in-depth review of insurance documents (COIs and endorsements). One of the six players - Certificial - focuses on real-time insurance verification of third parties as opposed to tracking traditional PDF COIs. These are not variations in feature set - but rather a fundamentally different approach to insurance risk management.

Market is shifting from Certificate of Insurance tracking to real-time coverage monitoring

The recognition of Certificial as a Market Leader by CB Insights represents a fundamental shift from managing PDF certificates to monitoring coverage in real-time. Traditional COI tracking tells you if a compliant document is on file. Smart COI technology tells you if coverage is actually valid right now.

For compliance teams, risk and supply risk managers, and procurement leaders evaluating COI software, this question - “Is my Vendor’s coverage valid right now?” - matters more than any individual feature comparison.

If you're evaluating COI tracking platforms, see how Certificial works in practice. Request a Demo here.